December

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Learn about Palmer's extraordinary agricultural innovations, her commitment to horticultural science and livestock-raising methods, and her savvy business acumen as foundational to the development of the Sarasota we know today

When the millionaire matron of Chicago high society, Bertha Palmer, arrived in Sarasota in 1910, she encountered a mosquito-infested, boggy marshland that most assumed was uninhabitable. What the savvy businesswoman saw, however, was a tropical paradise with potential to become lucrative land for farming, ranching and leisure.

2020
December

Waterside Place, Lakewood Ranch

Ring in the new year at one of these signature Sarasota County celebrations—including our trademark Pineapple Drop!

Send it off right on New Years Eve with some of the most beloved annual events and celebrations on Florida's Cultural Coast. Put on a sparkly getup and grab something bubbly to ring in the new year – Sarasota-style. 

2025
December

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Here's a taste of what's happening with Sarasota's exciting performing arts scene in January 2022.

From tributes to legendary songwriters to compelling live theater, there's plenty to look forward to in January 2022. Here's a taste of what's on the calendar.

Belleville

Jan 5-23

This compelling psychological thriller explores what happens when a newly unearthed secret shakes the seemingly perfect life of a couple living as expats in Paris to the core. $32. Learn more.

2021
December

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Here's why you’ll want to visit Sarasota’s newest waterfront space again and again.

Need help finding a 2022 New Year’s resolution? Here’s an easy one: Visit The Bay – and visit often. Sarasota’s beautiful, ever-evolving waterfront attraction is a vibrant expanse of green space that draws locals and visitors alike.

There is a ton to do here, so resolve to visit often.

Here are five fun ways to experience The Bay in 2022.

2021
December

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Grab your paddle and head to one of these five tranquil waterways.

From Manasota Key to Lakewood Ranch, the Sarasota area teems with aquatic natural beauty – and one of the best ways to experience it is from the seat of a kayak. Here are some of the best places to go kayaking in and around Sarasota.

2021
December

PopStroke Sarasota

Find no shortage of putting courses and driving ranges in and around Sarasota for golfers to perfect their game.

From seasoned players honing their power swing and chipping skills to families squeezing in a round of mini-golf or beginners looking to develop more consistency in their stroke and confidence on the putting green, the area has something for all levels and interests. Tee up at these more relaxed Sarasota golf experiences beyond the fairways and country clubs.

2024
December

seabird on venice jetty

Spot native Florida birds year-round in Sarasota County—from Gulf beach shores to mangrove flatland and brackish estuaries.

Birdwatching is among the most peaceful, meditative and gratifying activities you can enjoy in Sarasota County. And while winter is largely birding "season" — as thousands of migratory birds make their way south to escape the northern chill — birdwatching is a fantastic year-round hobby to partake in thanks to our year-round sunshine, subtropical climate and ecological diversity.

2025
December