2025

The regional tourism bureau was recognized by VISIT FLORIDA, the state’s official tourism marketing organization, for its inaugural Indicators & Insights Summit

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Visit Sarasota County, in partnership with Sar

The tourism bureau also took home accolades in Crisis Communications and Special Events, with one team member earning the inaugural Young Professional of the Year

The Kidd Kraddick Morning Show broadcasted LIVE from the Cirque St. Armands Beachside and gave listeners a chance to win a Sarasota dream vacation

Tourism bureau’s seasonal effort highlights sport and serenity, with a visual focus on golf and shopping

Step into the studios, stages and soundscapes of Sarasota’s most inspiring artists and performers—each helping shape Florida’s Cultural Coast® with passion and purpose.

Behind Sarasota's cultural vibrancy are the inspiring artists, curators, musicians and performers who make it all happen. Whether they were born here or drawn here, this community is filled with virtuosos working in every medium imaginable.

It's been a hot summer! What better way to cool off than around a pool at your fave Sarasota area hotel? 

Whether you're a vacationer, weekender or local, you have so many terrific choices in our beautiful area to take a dip and enjoy a scenic poolside escape.

Discover where to eat, shop and play at Waterside Place in Lakewood Ranch.

Waterside Place leads with the kind of the laid-back Florida lakeside vibes that make you want to stay awhile. Built around the beautiful Kingfisher Lake, this newly developed town center of Lakewood Ranch has blossomed as a vibrant community and entertainment hub and escape from Sarasota's more busy beach towns.