Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Getting Here & Where to Go
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Orange Center
Support the 941
Support the 941

 

Support local businesses across Sarasota County. Discover events and take advantage of special offers.

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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Sarasota Art Museum
Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Women shopping at University Town Center
Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Kayaking at The Bay
Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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Behind the Masterpiece
on Florida's Cultural Coast Podcast

Listen every week as Visit Sarasota’s own arts & culture podcast brings you behind-the-scenes stories from our stages and studios.

Latest Episode
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00:22:00

Building a Home for Contemporary Dance: Behind the Scenes with Sarasota Contemporary Dance

Sarasota Contemporary Dance

I'm Looking For

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LaPlaya is an intimate, 21-unit vacation rental property that captures the essence of island living. Located on Longboat...
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Ameniti Bay Sarasota Hotel & Suites, located just off I75 and Fruitville Road/Nathan Benderson Exit. Originally opened in...
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From magnificent views of the Gulf of Mexico to the serene views of Sarasota Bay, the Palm Bay...
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Tropical Breeze Resort is a luxurious beachfront escape offering idyllic palm-fringed shores, exquisite amenities, and a tranquil ambiance...
Jamaica Royale Aerial View Photo
Craft unforgettable memories with Jamaica Royale. Nestled on the Gulf of Mexico, our vacation rentals feature one-story villas...