Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Experience Sarasota

Siesta_Key_Village_SN7SXRSuoIqdCcN6eY7GTcs18q0ABlZBh_rgb_l.jpg

Siesta Key Village Entertains & Charms – Both Day & Night

A Luxurious Weekend Itinerary in Downtown Sarasota & Her Islands

little girl cooling off at a splash pad in sarasota

Splash Around Sarasota This Summer at These 5 Parks

Romantic Getaways in Sarasota: The Perfect Escape for Every Type of Couple

family walking to beach from ritz carlton sarasota

Five Family-Friendly Sarasota County Beaches

Getting Here & Where to Go

Savor Sarasota is Back!

Taste Your Way Through Sarasota

Get a taste of Sarasota’s culinary scene during Savor Sarasota, happening June 1–20! For 20 delicious days, local restaurants serve up multi-course prix-fixe menus. It’s the perfect time to try somewhere new—or revisit an old favorite.

Learn More

Try the Beach Pass!

Visit Sarasota Beach Pass

As you explore area beaches, unlock the Beach Pass to earn an exclusive Tervis tumbler!

Learn More

Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

Find Places

Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

Learn More

Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

Learn More

Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

Learn More