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Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Experience Sarasota
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Behind the Masterpiece
on Florida's Cultural Coast Podcast

Listen every week as Visit Sarasota’s own arts & culture podcast brings you behind-the-scenes stories from our stages and studios.

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Latest Episode
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00:20:20

S1E2: De-mystifying the opera with General Director of Sarasota Opera, Richard Russell

Richard Russell
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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Sarasota Art Museum
Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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Standing 18 stories tall, The Westin Sarasota offers breathtaking views of Sarasota Bay and 255 beautifully appointed guest...
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Exterior - Aloft Sarasota offers a convenient downtown location, vibrant social scene, and tech-savvy design. Photo
The Aloft Sarasota hotel offers a convenient downtown location, vibrant social scene, and tech-savvy design. We're located minutes...
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