Welcome to Sarasota, Florida
Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.
Start your Sarasota experience by downloading our app and finding your ideal beach, and while you're here be sure to use our Beach Pass to check into your favorites (and earn a cool prize!).
Start Planning Your Trip
Ready for more? Learn all about Sarasota, or keep in touch!
Sarasota Chalk Festival
Enjoy Signature Events in Sarasota
Don't see what you're looking for? Browse more events and festivals.
So Much to See
Sarasota's beaches await an hour south of Tampa, and each offers something a little different. The best part? You don't have to choose just one.
Try the Beach Pass!
Visit Sarasota App
As you explore area beaches, unlock the Beach Pass on the Visit Sarasota App to earn exclusive prizes!
Places to Stay
Hotels & More
Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.
Arts & Culture
Museums to Theaters
Sarasota is known as the “cultural coast” for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.
Shopping
Browse & Buy
Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?
Attractions & Tours
Local Must-Dos
From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.