Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Experience Sarasota

Guide to Free Activities & Events in Sarasota's Outdoor Spaces

A Luxurious Weekend Itinerary in Downtown Sarasota & Her Islands

This Spring Break, Trade the Snow for the Sand in Siesta Key

Romantic Getaways in Sarasota: The Perfect Escape for Every Type of Couple

The Dig the Beach Volleyball Tournament returns to Siesta Key July 13

Get Your Workout In on Sarasota County's Keys

Getting Here & Where to Go

Behind the Masterpiece

on Florida's Cultural Coast Podcast

Listen every week as Visit Sarasota’s own arts & culture podcast brings you behind-the-scenes stories from our stages and studios.

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Latest Episode

March 18, 2025

00:30:25

Creativity, Community, and Career: A Conversation with Jenny Alday Townsend

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Try the Beach Pass!

Visit Sarasota Beach Pass

As you explore area beaches, unlock the Beach Pass to earn an exclusive Tervis tumbler!

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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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Welcome to the Sarasota Area

Creativity, Community, and Career: A Conversation with Jenny Alday Townsend

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