Interested in a Partnership?

Learn how to tap into our thriving visitor economy – where tourism is the top industry.

Join Our Tourism Marketing Network

Tourism is a multibillion-dollar industry in Sarasota County—and growing. We welcome Sarasota area businesses looking to partner with us to continue strengthening our destination and the quality of life we all enjoy. Our mission is to make Sarasota County a better place by promoting our community on the world stage – and our local businesses are key in doing so.

Who We Are

VSC is the official destination marketing organization for the Sarasota County region, presenting our community as the ideal location for leisure visits, meetings, reunions, wedding and sporting events. We provide targeted exposure with regional, national and global audiences, direct sales opportunities, visitor experience opportunities, free educational events and extensive social media endeavors that feature our partners.

Tourism Matters in Sarasota County: The Regions #1 Economic Impact

Over 3 million visitors enjoyed our region in 2023, which translated to more than $4.4 billion in economic impact from tourism alone! Our partners-first philosophy means that over 500 businesses are first in line to welcome those visitors – and we invite you to take part.

Collectively, our tourism efforts mean new money is spent in our community which keeps a mix of visitors coming, businesses open, taxes lower, and residents employed all year long.

Explore our Partner Benefits.