Travel Trade

Everyone wins with a Sarasota vacation.

Kayaking at The Bay
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Clients turn to travel professionals for expert knowledge when choosing a vacation destination. Visit Sarasota County is here to help Travel Professionals become destination experts on Sarasota County to assist with planning the picture-perfect family vacation, romantic escape or road-trip weekend. Realize the full potential of your client's vacation by exploring where to stay, play, dine and unwind in Sarasota County. When we partner together, everyone wins!

We will help you become a destination expert. 


Visit Sarasota County Office

Kelly M. Defebo, CMP | Vice President of Marketing and Communications
(941) 702-0124

Orange Center
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Try the Beach Pass!

Visit Sarasota Beach Pass

As you explore area beaches, unlock the Beach Pass to earn exclusive prizes!

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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Sarasota Art Museum
Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Kayaking at The Bay
Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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