Longboat Beach Watercolor

Travel Trade

Everyone wins with a Sarasota vacation.

Clients turn to travel professionals for expert knowledge when choosing a vacation destination. Visit Sarasota County is here to help Travel Professionals become destination experts on Sarasota County to assist with planning the picture-perfect family vacation, romantic escape or road-trip weekend. Realize the full potential of your client's vacation by exploring where to stay, play, dine and unwind in Sarasota County. When we partner together, everyone wins!

We will help you become a destination expert. 

Visit Sarasota County Office

Kelly M. Defebo, CMP | Director of Sales 
(941) 955-0991 ext. 106

Savor Sarasota

Restaurant Week
Summer never tasted so good! From June 1 until June 14 dozens of restaurants feature prix-fixe, multi-course lunch and dinner menus for just $25 and $40 per person!

Try the Beach Pass!

Visit Sarasota App
As you explore area beaches, unlock the Beach Pass on the Visit Sarasota App to earn exclusive prizes!

Places to Stay

Hotels & More
Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

Arts & Culture

Museums to Theaters
Sarasota is known as the “cultural coast” for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.


Browse & Buy
Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

Attractions & Tours

Local Must-Dos
From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.