2025

Dive into discovery with your first look at Mote Science Education Aquarium (SEA), Sarasota’s next-level aquarium.

Ever wanted to swim with the sharks but never quite worked up the nerve? Get a feel for having sharks slip over your head — along with paddling sea turtles and gliding rays — at the brand-new Mote Science Education Aquarium, or SEA for short.

The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the launch of its newest chapter, HSMAI Florida Gulf Coast, officially chartered on October 2, 2025. This new chapter underscores HSMAI’s ongoing commitment to expanding its reach, cultivating local engagement, and delivering enhanced value to hospitality professionals through regionally tailored education and networking opportunities.

Baseball, dragon boat racing, and high-level rowing will bring athletes and fans from across the country to Sarasota County this October.

Visit Sarasota County today announced the full lineup of October sports events, showcasing the region’s fields, waters, and shores. Below is the complete schedule.

Nicole Porter, VP of Political Affairs at the U.S. Travel Association, will headline the tourism bureau’s Indicators & Insight Summit

Smart Meetings honored Suzanne Hackman, CDME, Director of Sales & Industry Relations at Visit Sarasota County, with the 2025 Visionary Award

Visit Sarasota County proudly announces their new Board of Directors appointments and recognizes outgoing members for the 2026 fiscal year, which will begin October 1.