October

In the heart of downtown Sarasota, Urbanite Theatre delivers contemporary productions in an intimate black-box setting, spotlighting stories that challenge and inspire you.

Since its founding in 2015, Urbanite Theatre has become one of Sarasota’s most daring and dynamic cultural voices. With only 65 seats, this small but mighty company delivers big impact—creating visceral, shared experiences that challenge assumptions, provoke conversation and connect communities.

Tourism bureau’s Haley Hall of Fame Awards will announce finalists for seven prestigious awards on Nov. 18

Jess Bertolini will serve as Director of Web & Digital Engagement and Olivia Turpening as Community Relations Manager

The tourism bureau’s “The Local Bite” will feature deals from area restaurants October 20 through December 20

Dive into discovery with your first look at Mote Science Education Aquarium (SEA), Sarasota’s next-level aquarium.

Ever wanted to swim with the sharks but never quite worked up the nerve? Get a feel for having sharks slip over your head — along with paddling sea turtles and gliding rays — at the brand-new Mote Science Education Aquarium, or SEA for short.

The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the launch of its newest chapter, HSMAI Florida Gulf Coast, officially chartered on October 2, 2025. This new chapter underscores HSMAI’s ongoing commitment to expanding its reach, cultivating local engagement, and delivering enhanced value to hospitality professionals through regionally tailored education and networking opportunities.

Baseball, dragon boat racing, and high-level rowing will bring athletes and fans from across the country to Sarasota County this October.

Visit Sarasota County today announced the full lineup of October sports events, showcasing the region’s fields, waters, and shores. Below is the complete schedule.

Nicole Porter, VP of Political Affairs at the U.S. Travel Association, will headline the tourism bureau’s Indicators & Insight Summit

Here’s how Sarasota native and champion swimmer Emma Weyant likes to spend a weekend here

Only have a weekend to spend in Sarasota? Then you’d better spend your time wisely. Lucky for you, we’ve put together an itinerary based on Sarasota native and Team USA swimmer Emma Weyant’s favorite local spots. Follow her lead and you might just feel like a champion yourself. 

Friday afternoon: Check in at Art Ovation Hotel