2024

Students at Riverview High School and Venice High School will represent Florida’s Cultural Coast across the pond during New Year’s Day Parade

There's a lot to be excited about in Sarasota as we welcome the new year.

A melting pot of multicultural flavors and local ingenuity, Sarasota is a haven for food enthusiasts to indulge their taste buds while learning the secrets behind exceptional cuisine.

Sarasota’s culinary scene is as vibrant and diverse as its stunning Gulf Coast views. From intimate hands-on cooking classes to guided culinary tours and at-home private chefs, the Suncoast offers a wealth of opportunities to immerse yourself in a world of gastronomic delight.

Two Sarasota County high school bands are about to take the trip of a lifetime—representing not just their schools, but an entire arts community and the legacy of Florida’s Cultural Coast.

This New Year’s Eve, talented teen musicians of Riverview High School Band and Venice High School Band will join an elite lineup at London’s famed New Year's Day Parade—showcasing their skills on an international stage.

The RV affectionally named AVA – Area Visitor Assistant – will serve as an extension of the tourism marketing organization at community and sporting events

The newest team member at Visit Sarasota County (VSC) has four wheels and a purpose to better educate people visiting and living in our community. Meet AVA, the 18-foot “Area Visitor Assistant” RV, which is hitting the streets from UTC to Manasota to promote local businesses and all Sarasota County has to offer.

Whether you want to commit to a healthier new you or just looking for a spa treatment for a special occasion, Sarasota offers dozens of options for a brighter you.

Day Spas

Whether you're looking to spend a full day of relaxation at a local day spa or a blissful hour with a massage, facial or other service, you've got many choices in Sarasota. Sarasota's day spas are ready to treat you like royalty–or, offer you a gift card so your loved one can feel that way. Here's a sampling of what you can enjoy at our local day spas:

Two international paddleboard tournaments return to Nathan Benderson Park this holiday season, offering residents an opportunity to learn more about the growingly popular sport.

Visit Sarasota County and the Bradenton Area Convention & Visitors Bureau are investing $200,000 collectively to welcome visitors to our region amidst hurricane recovery