2024

Two international paddleboard tournaments return to Nathan Benderson Park this holiday season, offering residents an opportunity to learn more about the growingly popular sport.

Visit Sarasota County and the Bradenton Area Convention & Visitors Bureau are investing $200,000 collectively to welcome visitors to our region amidst hurricane recovery

Inaugural event will feature travel marketing insights, industry-leading speakers, and the tourism organization’s 2030 strategic plan

Visit Sarasota County (VSC) invites local hospitality partners and business leaders to learn how to tap into the Suncoast’s thriving tourism economy at its inaugural Indicators & Insights Summit, scheduled for November 19, 2024, from 8:30 am to 12:30 pm at The Ora.

Expand your visual perspective and see how artists reimagine our beloved cityscapes with interactive 3D illusions, colorful flower tapestries, and chalk masterpieces at the Sarasota Chalk Festival.

Renowned pavement artists from around the world gather every November in annual pilgrimage to Sarasota's International Chalk Festival – creating a "Museum in Motion" and wonderous, interactive 3D experiences that in 2024 will include a magnificent display of flower carpets throughout Downtown Sarasota's <

Sarasota’s Glimmering Waterways and Deep Forested Canopies are the Perfect Stage for Magical Full Moon Nights 

Gathering to celebrate the day dripping into night is a well-loved Sarasota ritual. By twilight, locals and visitors alike are drawn to the sparkling shorelines to witness a kaleidoscope of colors streak the sky before the sun melts into the horizon. The ritual is even more spectacular when paired with the monthly one – when the fire of the setting sun balances for a few breathtaking moments with the unbelievable hugeness and luminescence of a rising full moon.

Come celebrate Sarasota's cultural legacy and creative spirit at the inaugural Living Arts Festival this November. 

The Living Arts Festival, hosted by local arts organization Sarasota Rising, will be the first of its kind — bringing together a vibrant array of local and international artistic talent, creating a one-week celebration of Florida's Cultural Coast®.

As our hospitality industry heals in the wake of disruptive storms, Visit Sarasota County (VSC) and community partners are encouraging local businesses to share how they’re ready to welcome residents and visitors alike through a new campaign, “Support the 941.” 

A Guide to Sarasota’s Neighborhoods from North to South!

Sarasota County is more than just its beautiful beaches—unique neighborhoods are waiting to be explored. From trendy urban districts and historic small-town charm to hidden gems with a local flair, each area offers something special. With the Neighborhood Navigator Pass, you can dive into Sarasota’s communities, discovering local eateries, boutiques, cultural hotspots, and more!

These public parks and town centers offer endless activity programming and community events that locals and visitors alike can get in on all throughout the week – and year!

From waterfront parks to dynamic town centers, these spaces bring people together with free weekly activities you can join regularly, annual events and programming for all ages. Whether you’re looking to get active, enjoy live music or attend cultural and holiday events, there’s something for everyone at Sarasota's master-planned outdoor spaces.