2023

SARASOTA, Fla. – After serving at the helm of Visit Sarasota County (VSC) for 24 years, Virginia J. Haley announces her plans to retire at the end of September 2023. Haley’s retirement has been planned and the VSC Board of Directors has an established succession plan in place.

Have a sweetie in mind as February 14th draws near? Consider Sarasota County Cupid's corner.

Hopeless romantics, not-so-secret admirers and longtime lovers on the lookout for unconventional Valentine's Day happenings in Sarasota County have come to the right place. 

Celebrate the season of romance by impressing your significant other with a V-day meal to remember.

It's all happening on Florida's Gulf Coast this spring. Don't miss a beat!

From blues and jazz festivals, film screenings and tennis competitions, to food and wine tastings, an annual PRIDE festival and a day dedicated to shark teeth—spring is where it's at on Florida's Cultural Coast®! Whether here for spring break, a weekend trip or a local looking for some fun, there is ample opportunity to find something exciting happening in Sarasota County this 2023 season. 

Dive into aquatic adventures below the blue by snorkeling or free diving sites off Sarasota's vibrant coastline

Overflowing with water sports and water activities, Sarasota is a coastal dreamscape for those who'd rather be in water than on land. And for those who'd prefer to spend time under the water, can dive into the handful of snorkeling and dive sites of Sarasota County. 

Get your daily steps in—starting at these scenic trailheads around Sarasota County!

Lace up your sneaks and fill up your water bottle for some fresh air and cardio with these nine great day hikes. Each park or preserve showcases the bounty of Florida flora and fauna Sarasota County has to offer all year round. Between the lush, green vegetation, exciting wildlife, blue skies and endless sunshine, you'll forget you're actually "working out." 

A weekend itinerary on one of Sarasota's most varied barrier islands: Lido Key

Connected to the mainland by the famous John Ringling Causeway Bridge, Lido Key encompasses shopping/dining mecca St. Armands Circle, white-sand beaches, enchanting mangrove tunnels, recreation parks, gorgeous real estate and one of the best views of downtown. This weekend itinerary takes any question out of "where should we go?" and "what should we do?" for your stay in Lido Key.

Sarasota has many ways for families to explore and make memories without breaking the bank.

Less money may mean less spending, but it doesn’t have to equal less fun. If you're on a tight budget but still want to explore Sarasota County with your family and little ones, don't fret, because the area abounds with free, public programming, outdoor parks for all and plenty of affordable activities.

Heading south for Memorial Day weekend? Slow it down by staying off-the-beaten trail in the island paradise of Casey Key

Casey Key is a predominantly quaint and quiet residential island with sprawling properties and waterfront mansions that will make your jaw drop –  all along scenic Casey Key Road. In contrast with the palatial homes, however, are a handful of mid-century beachside motels, just a stone's throw from the Gulf of Mexico.