March

Visit Sarasota County, Bradenton Area Convention & Visitors Bureau, and Sarasota Bradenton International Airport will host the celebration – and raffle off airline tickets – on May 6

Stimulate your senses and satisfy your appetite in the heartbeat of Siesta Key: The Village.

Named #1 beach in the U.S. and #4 globally by TripAdvisor's 2025 Travelers' Choice Awards, Siesta Key is known for its crystal-quartz (and gorgeous) white-sand beaches and an eclectic, local-casual vibe. 

Explore different venues where you can catch stand-up comedians, plays or improv locally.

Are you ready to LOL (laugh out loud) during Sarasota's vibrant performing arts season? Whether you want to giggle, guffaw or belly laugh, Sarasota has options to tickle your funny bone. 

“The Sarasota Keys are Calling” campaign promotes the coastal charm and local businesses of our barrier islands from Longboat to Manasota

From April 4-6, USA Swimming and the Sarasota Sharks, in partnership with Visit Sarasota County, will return to Nathan Benderson Park (NBP) for the third consecutive year to host their Open Water National Championships.

Most kids don’t love the idea of learning while on vacation, but at these Sarasota-area museums, no studying is required. 

Make Science Fun at The Bishop Museum

Learn about Florida’s natural history as you move through time at The Bishop Museum of Science and Nature. Located in nearby Bradenton, this museum promotes exploration of exhibits and interactive experiences for visitors of all ages.​

Whether you're looking to paint, sculpt or sip some wine, Sarasota’s art studios offer the perfect 'happy hour' spot and opportunity for DIY projects and grown-up playtime.

Sometimes, you just need to let loose, get messy and tap into your creative side—preferably with a paintbrush in one hand and a glass of wine in the other (or waiting for you afterward). Here are seven spots to unleash your inner artist and where to celebrate your masterpiece with a well-earned drink aprés art.

Weaving together the elements of story, celebrity and craft, the 2025 Sarasota Film Festival this April promises to be a celebrated event from setting to screen.

Each spring Sarasota filmmakers, locals and visiting cinephiles mingle to watch hundreds of spectacularly curated films spanning an impressive array of film categories. 

Visit Sarasota County (VSC) has named Suzanne Hackman as its new Director of Sales and Industry Relations. She is responsible for developing sales strategies to attract overnight business to Sarasota County and managing relationships with local businesses and partners.