January

Touring actors, authors, musicians and acclaimed creatives make Sarasota County a seasonal stage for big moments.

Each season, Sarasota County's artist population heightens with renowned names arriving from across the globe to take the stage here.

Through digital content, mobile passes, and media pitches, the tourism bureau is highlighting neighborhoods, institutions, and landmarks reaching 100 years countywide

Sarasota County’s sporting calendar brings athletic competition and community spirit to life year-round.

From highland athletes to paddle crews, pro golfers to clay-court contenders, Sarasota County’s 2026 sports calendar is stacked with premier competitions, community classics and fan-friendly experiences worth planning a trip around.

Celebrate Black History Month in Sarasota this February by engaging in activities that honor and amplify Black contributions to the community.

When not in the pool, here’s where a top swimmer likes to spend time outdoors in Sarasota County

Sarasota native and champion swimmer Emma Weyant is, not surprisingly, often in the water. In the Sarasota area, that means doing laps at spots like the Selby Aquatic Center near Potter Park.

Sarasota boasts one towering, iconic landmark that delivers a fun and inspirational day of creative discovery: Sarasota Art Museum.

As the area's only museum dedicated exclusively to contemporary art, Sarasota Art Museum (SAM) invites visitors to experience world-class exhibitions across all media, celebrating the art of our time. 

Sarasota is a destination for gatherings that glisten with prestige and purpose. Events run the gamut from celebrating our world-renowned botanic gardens to experiencing a robust and full spectrum of the arts.

Year-round guests flock in their season finery from all reaches of the world to join Sarasotans for a stream of toney and titillating parties, fundraising galas and exciting events.