January

Through digital content, mobile passes, and media pitches, the tourism bureau is highlighting neighborhoods, institutions, and landmarks reaching 100 years countywide

Celebrate Black History Month in Sarasota this February by engaging in activities that honor and amplify Black contributions to the community.

When not in the pool, here’s where a top swimmer likes to spend time outdoors in Sarasota County

Sarasota native and champion swimmer Emma Weyant is, not surprisingly, often in the water. In the Sarasota area, that means doing laps at spots like the Selby Aquatic Center near Potter Park.

Sarasota is a destination for gatherings that glisten with prestige and purpose. Events run the gamut from celebrating our world-renowned botanic gardens to experiencing a robust and full spectrum of the arts.

Year-round guests flock in their season finery from all reaches of the world to join Sarasotans for a stream of toney and titillating parties, fundraising galas and exciting events. 

If you're looking to support local businesses in Sarasota, and perhaps take home a Sarasota souvenir, then look no further than our area's many local artisans. 

From honey and jewelry to candles and rum, have your pick of carefully crafted goods. You can find these local makers and creators via their websites and on social media. Many of them also are active vendors at Sarasota County's many outdoor markets, including:

Emma Weyant’s not only a championship swimmer for Team USA. She’s also a Sarasota native who loves the place where she grew up.

As a true local, she’s got her favorite spots in the area, both her longtime haunts and newer finds. And luckily for us (and you), she’s willing to share them. Here are Emma’s must-dos for visitors to Sarasota.

Presented by Alpha Law Group, this global event unites cancer survivors worldwide.

The plane will be based out of SRQ Airport and celebrates the longstanding partnership between Visit Sarasota County and the Bradenton Area Convention & Visitor Bureau