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The Legend of Sara De Soto: Guardian Spirit of Florida's Gulf Coast

Editorial

The enchanting myth of a Native American guardian spirit is said to protect the shores of Florida's Suncoast. Sarasota boasts not only pristine beaches and cultural enclaves but also a rich tapestry of legendary history. One such enchanting tale, told by George Chapline in 1906's "Legend of Sara de Soto,"...

Planning Your Trip to Sarasota on Florida's Gulf Coast

Editorial

With world-renowned beaches, a thriving arts community, and a simply relaxed atmosphere, Sarasota County is guaranteed to offer something for everyone. Planning a trip to Florida must include a visit to the Gulf Coast. From the towns and cities that speckle the coast to their beaches and everything in between...

A “Wheel” Good Time

Editorial

Switch gears and roll into your niche - whether you’re a novice or expert, cruiser or trickster, Sarasota has parks and trails for any biker, skateboarder, skater, or scooter Pajamas and roller blades. Almost every morning, this is how my daughter comes into the kitchen. If it was up to...

Pedal to the Venetian Metal

Editorial

Venice, Florida, abounds with biking opportunities from the novice to the pro, training wheels to speed bikes, and everything in between Biking through Venice opens up a world of opportunities. Gliding by, riders get the opportunity to see wildlife that may scurry from cars or chit chatters. Birds, lizards, snakes...

How Locals do L-O-V-E in SRQ

Editorial

We asked couples how they celebrate romance in Sarasota, inspiring some interesting date ideas for you and your loved one Celebrating love is not exclusive to couples. I know fathers and daughters who celebrate Valentine's Day, as well as mothers and sons, and even best friends. For couples, though, a...

Let the Good Times Roll in Englewood for Fun & Foodies

Editorial

Check out these great fall activities in Englewood. Florida ushers in the fall season like a whisper weather-wise, but it is far from a quiet time for activities in Sarasota County, especially in Englewood. Nestled on the south border of Sarasota County, the town of Englewood is planning events for...

Things to Do

Landing Page

Coastal charm meets cultural richness in Sarasota County. Whether you’re strolling the powdery quartz sands and village of Siesta Key Beach, consistently awarded Best Beach in America by TripAdvisor, or soaking in the tropical beauty of Marie Selby Botanical Gardens, recently named one of the World’s Greatest Places by TIME...

Luxury Yacht Cruises, Charters & Boat Rentals in Sarasota

Editorial

From sleek sailboats to upscale yachts and catamarans, these top-rated experiences invite you to see Florida’s Gulf Coast from its most dazzling perspective: the deck. With sun-soaked days, turquoise waters and a coastal breeze, the Sarasota area is made for life on the water. Whether you’re looking to sip champagne...

Affordable Activities in Sarasota for Thrifty Travelers

Editorial

Traveling Sarasota on a budget isn’t a compromise. There are still endless opportunities to experience the beauty and charm here without emptying your wallet. Sun-soaked beaches. Cultural delights. Natural wonders. All of these pleasures and more await for the budget-conscious traveler who finds themself in Sarasota. While much of Florida’s...

Wild & Free: RV Parks and Campgrounds in Sarasota County

Editorial

When the temps cool down on Florida's Gulf Coast, our state and county parks provide an ideal outdoor gateway to explore our natural wonders and landscapes. Sarasota County offers a blend of natural beauty, cultural richness and outdoor adventures that would make anyone a happy camper. For adventurers seeking either...