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Editorial
While visiting Sarasota County, be sure to enjoy these activities – whether rain or shine! The old adage is "April showers bring May flowers," but in Sarasota, an area celebrated for its year-round sunshine and inviting beaches, rainy days can feel like a drag. However, even the grayest clouds have...
Editorial
Flying into Sarasota Bradenton International Airport? Get to know the expanding airport and its many low-cost and ultra low-cost, nonstop flights throughout the U.S. The Sarasota Bradenton International Airport (SRQ) ) is the only airport within the Sarasota-Bradenton area and provides convenient, easy access to and from most U.S. cities...
Editorial
For decades, the Van Wezel Performing Arts Center, affectionately nicknamed "The Purple Cow," was the most flamboyant critter on the bayside stretch of Sarasota's North Tamiami Trail - but these days, it's impossible to ignore the giant, fluorescent pink flamingos who have moved in down the street. Two 1,200-pound metal...
Editorial
About Red Tide Red tides have been documented along Florida's gulf coast since the 1840’s. The Florida red tide organism, Karenia brevis, produces a toxin that may kill marine animals and affect humans. A red tide bloom is a higher-than-normal concentration of a microscopic alga (plant-like organisms). It is important...
Editorial
This outdoor swimming and aquatics facility features a 50 meter competition pool and additional warm-up area. The Olympic-sized pool includes starting blocks and touchpads, three timing and start systems, two-button backup for all lanes, a Daktronics LED video board displaying all lanes and a portable sound system. The Aquatic Center...
Editorial
These public parks and town centers offer endless activity programming and community events that locals and visitors alike can get in on all throughout the week – and year! From waterfront parks to dynamic town centers, these spaces bring people together with free weekly activities you can join regularly, annual...
Editorial
Part laidback beach paradise, and part eclectic arts and culture destination: Sarasota is a fun and welcoming destination for LGBTQ travelers, couples, and families. Explore our guide to our diverse community—and be our guest! Looking for your next "gaycation" destination, but eager to escape the year-round traffic jams in party...
Editorial
Stimulate your senses and satisfy your appetite in the heartbeat of Siesta Key: The Village. Named #1 beach in the U.S. and #4 globally by TripAdvisor's 2025 Travelers' Choice Awards, Siesta Key is known for its crystal-quartz (and gorgeous) white-sand beaches and an eclectic, local-casual vibe. What locals know and...
Editorial
Sarasota is home to many famous authors. Consider picking up a copy of their work for vacation reading! For more than a century Sarasota has been attracting well-known visitors, from John and Mable Ringling to many other world-famous personalities. Pristine beaches, cultural amenities and the tropical climate bring them here...
Editorial
Catch a ride on the brand-new Sarasota Bay Runner, an open-air trolley service to make sure you vacation more and drive less for an easy-breezy transit experience. Ding, ding—that shiny white trolley you may have spotted cruising around town is here to provide an enjoyable experience that reduces travel time...