Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Getting Here & Where to Go
Orange Center
Person holding phone with Beach Pass
Try the Beach Pass!

Visit Sarasota Beach Pass

As you explore area beaches, unlock the Beach Pass to earn exclusive prizes!

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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Sarasota Art Museum
Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Women shopping at University Town Center

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Kayaking at The Bay
Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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Pool - Relax at our beachfront pool Photo
Enjoy contemporary cool on Longboat Key at the Zota Beach Resort, located on the Gulf of Mexico. Longboat's...
voco Sarasota Hotel Entrance Photo
Inspired service, intriguing design, invigorating atmosphere: voco Sarasota is a full-service upscale boutique hotel, perfect for business and...
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Luxury four-diamond beachfront resort. 229 luxury suite accommodations, five restaurants and lounges, 45-holes of championship golf, award-winning Tennis...
Typical Exterior Photo
Cedars Tennis Resort, a luxury vacation rental on Longboat Key offers world-class facilities, magnificent beaches and tropical sunsets...