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Editorial
Discover new favorites while revisiting old ones at these two world-class shopping/dining meccas. Sarasota’s University Town Center, also known as UTC, is a district where visitors and locals find themselves at the center of it all. From big-brand retail stores and local boutiques to fitness/wellness services, seasonal events and restaurants...
Editorial
North Port’s CoolToday Park is the Atlanta Braves' official Spring Training facility. Every February, Atlanta's Major League Baseball team ventures south to the master-planned community of Wellen Park, Florida, between Venice and North Port. Here, they find their home—or should we say home base?—for the spring at their Spring Training...
Editorial
Step into a magical world of awe-inspiring performances and holiday cheer as larger-than-life performers light up the arena. Wonderland is back with Believe, a never-before-seen production that promises to take audiences on a heartwarming and visually stunning journey weaving in the enchantment of the winter holidays and their unique traditions...
Editorial
Get hands-on with Sarasota's citrus history and try some orange varieties or freshly squeezed juice. The Sunshine State has long been known for its connection to citrus fruits, and the Florida Gulf Coast area has played a part in that long, juicy history. In fact, Tropicana Products headquarters called Manasota...
Editorial
Florida agriculture has developed its niche by bringing early season blueberries to market. Learn about where you can purchase and pick blueberries in the area. Florida is known for fresh, delicious citrus, fat tomatoes, and juicy red strawberries, but blueberries have now entered the “Florida Fresh” arena. While blueberries have...
Landing Page
Organizational Overview VISIT SARASOTA COUNTY (VSC) is the official tourism marketing entity and primary provider of visitor information for Sarasota County where tourism is the top industry. Mission: We make Sarasota County a better place by promoting our community on the world stage. Vision: Creating a vibrant Sarasota County through...
Editorial
See why this Sarasota favorite earned global recognition and what makes it worth a visit today. There’s a reason Marie Selby Botanical Gardens caught the world’s attention. In 2024, TIME named the Sarasota attraction to its annual list of the World’s Greatest Places, recognizing standout destinations across the globe for...
Editorial
From the graceful choreography of ballet to the pulsating beats of contemporary dance, the city's stages come alive with a diverse array of dance styles to experience. Welcome to the vibrant world of song and dance in Sarasota, where the city's very name is said to be a nod to...
Editorial
Begin 2026 focused on wellness, adventure and fresh starts on Sarasota County’s sunny coastline. For many of us, the start of the year marks our declarations of healthy living, turning over a new leaf and detoxing from one too many glasses of holiday wine. Despite our best intentions, exercise often...