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Editorial
Check out seven local shops for unique Sarasota County shopping, featuring items you won't find elsewhere. Leave behind the generic gift cards and unearth one-of-a-kind gems to gift for your friends — from antique trinkets and Florida furnishings to gourmet treats and worldwide goods. Make room in your luggage and...
Editorial
Winter is now in the rearview mirror and a road trip is always a good idea Defrost those winter muscles with a little vernal sunshine—springtime is approaching and the mile markers are calling. So mark some OOO on the calendar, jump in the car and hit the wide-open road. Depending...
Editorial
Where to find seashells, what to look for and tips for your next beachcombing treasure hunt. Inhabiting the earth for over 600 million years, shells can be found throughout the world, but Florida, with its warm climates and the gentle rolling waves of the Gulf, is a natural repository for...
Editorial
Hunting for fossilized shark teeth is a treasured Sarasota County pastime, and the best place to find them is along the coastline of Venice, Florida. It's a picture-perfect morning on Southwest Florida's coastline, as the cloudless royal blue sky meets the far-off horizon. The emerald-green Gulf gently laps onto the...
Editorial
There’s no better place to spend time with your sweetheart than sunny Sarasota! How can you say “I love you” during your stay? Let us count the ways… Whether you're celebrating an anniversary, wooing a Valentine, or scheming to surprise your partner "just because" — Sarasota is a great place...
Editorial
One of the most popular shopping and dining districts on the Gulf Coast in St. Armands Circle, but the area has much more to experience. Check out five spots on St. Armands, Lido and Longboat key you'll want to stop at for a photo. Preserving precious moments in photographs is...
Editorial
Grabbing a blanket and packing some PB&Js makes for a simple beach picnic, but what if you want to get a little more creative? Your dream picnic can be just as magical as the ones you see on TV. Sarasota's scenery makes it simple. Enjoy a long picnic lunch in...
Editorial
You might know Sarasota County as a vacation destination, but did you know it’s also a great meeting location? When you choose to hold your conference here, you can expect your attendees to enjoy an easy trip here and beautiful weather and fun activities once they’ve arrived. And you’ll have...
Landing Page
Nestled on Florida's Gulf Coast, Sarasota calls summer travelers to enjoy a blend of pristine beaches, inspiring cultural experiences and colorful outdoor adventures. Siesta Key shines with vibrant village life and award-winning white sands — it is the Best Beach in the U.S. for 2026, after all — while Lido...
Editorial
A multi-million renovation to Selby Botanical Gardens and new bayside park provide two new ways to experience nature in the destination in addition to the miles of beaches, state parks and nature trails With 35 miles of coastline, state parks, a marine laboratory and aquarium, and more, Sarasota County is...