Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Experience Sarasota

Where Sarasota Athletes Go to Unwind

Marie Selby Botanical Gardens Named in TIME's 2024 World Top Places

Things To Do In Siesta Key

A Guide to Venice's "Shark Tooth Capital of the World"

Best Sarasota Hotels for Art Aficionados

Sarasota Nightlife, Music & Entertainment

Getting Here & Where to Go

Try the Beach Pass!

Visit Sarasota Beach Pass

As you explore area beaches, unlock the Beach Pass to earn exclusive prizes!

Learn More

Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

Find Places

Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

Learn More

Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

Learn More

Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

Learn More

Welcome to the Sarasota Area

I'm Looking For