Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Getting Here & Where to Go
Behind the Masterpiece
on Florida's Cultural Coast Podcast

Listen every week as Visit Sarasota’s own arts & culture podcast brings you behind-the-scenes stories from our stages and studios.

Latest Episode
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00:20:20

S1E2: De-mystifying the opera with General Director of Sarasota Opera, Richard Russell

Richard Russell
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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Sarasota Art Museum
Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Women shopping at University Town Center
Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Kayaking at The Bay
Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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Manasota Beach Club Green Cottage Photo
Manasota Beach Club has been a private coastal retreat for generations. Its eleven lush acres span Manasota Key...
Roof Bar Photo
Standing 18 stories tall, The Westin Sarasota offers breathtaking views of Sarasota Bay and 255 beautifully appointed guest...