Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Getting Here & Where to Go
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Orange Center
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Try the Beach Pass!

Visit Sarasota Beach Pass

As you explore area beaches, unlock the Beach Pass to earn an exclusive Tervis tumbler!

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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Sarasota Art Museum
Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Women shopping at University Town Center
Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Kayaking at The Bay
Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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Behind the Masterpiece
on Florida's Cultural Coast Podcast

Listen every week as Visit Sarasota’s own arts & culture podcast brings you behind-the-scenes stories from our stages and studios.

Latest Episode
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00:19:41

From Sarasota Cuban Ballet School to the Royal Ballet: Francisco Serrano’s Journey

Sarasota Cuban Ballet

I'm Looking For

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King Gulf View Guest Room - Enjoy spacious guest rooms and suites that reflect the laid back elegance of Florida's Gulf Coast Photo
Zota Beach Resort is luxurious getaway on the shores of the Gulf of Mexico. Newly reimagined as an...
Jamaica Royale Aerial View Photo
Craft unforgettable memories with Jamaica Royale. Nestled on the Gulf of Mexico, our vacation rentals feature one-story villas...
Beach Views - The views are stunning from your private balcony. Photo
Lido Beach Resort's contemporary accommodations welcome you with vibrant views of the Gulf of Mexico. Island-inspired guest rooms...
voco Sarasota Hotel Entrance Photo
Inspired service, intriguing design, invigorating atmosphere: voco Sarasota is a full-service upscale boutique hotel, perfect for business and...
Manasota Beach Club Green Cottage Photo
Manasota Beach Club has been a private coastal retreat for generations. Its eleven lush acres span Manasota Key...
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These one & two-bedroom Siesta Key beachfront condos are the type of vacation rentals you will return to...
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Vacation Rentals & Hospitality Management. Delivering comprehensive hospitality management to create vacation lifestyles.