Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Experience Sarasota

Things To Do In Siesta Key

Manatee eating lettuce underwater at Mote Marine

50 Things to Do With Only a Few Hours

Top Sarasota Parks & Trails

A Guide to Venice's "Shark Tooth Capital of the World"

Shopping & Dining Guide to University Town Center and Waterside Place

Girl running through water at Payne Park

20 Hidden Gems for Kids around Sarasota

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Seven Modern Art Galleries Not To Pass Up

Your Guide to a Green Vacation in Sarasota County

Getting Here & Where to Go

Try the Beach Pass!

Visit Sarasota Beach Pass

As you explore area beaches, unlock the Beach Pass to earn exclusive prizes!

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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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Welcome to the Sarasota Area

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