2025

From April 4-6, USA Swimming and the Sarasota Sharks, in partnership with Visit Sarasota County, will return to Nathan Benderson Park (NBP) for the third consecutive year to host their Open Water National Championships.

Most kids don’t love the idea of learning while on vacation, but at these Sarasota-area museums, no studying is required. 

Make Science Fun at The Bishop Museum

Learn about Florida’s natural history as you move through time at The Bishop Museum of Science and Nature. Located in nearby Bradenton, this museum promotes exploration of exhibits and interactive experiences for visitors of all ages.​

Whether you're looking to paint, sculpt or sip some wine, Sarasota’s art studios offer the perfect 'happy hour' spot and opportunity for DIY projects and grown-up playtime.

Sometimes, you just need to let loose, get messy and tap into your creative side—preferably with a paintbrush in one hand and a glass of wine in the other (or waiting for you afterward). Here are seven spots to unleash your inner artist and where to celebrate your masterpiece with a well-earned drink aprés art.

Sarasota’s six keys offer the best land-and-lure dining experiences within view or easy stroll of blue waters and white sand 

Sarasota’s keys are strung like a pearl-white necklace flowing down our piece of Gulf Coast shoreline. Each key is accessible by a span of uniquely arched bridges. And each island has its own vibe and culture, so it’s little wonder that dining experiences vary, too.

Sarasota can be romantic in so many different ways, from beach-focused to pampering to nature-loving and more.

Are you and your partner looking for the perfect itinerary for a romantic getaway – just the two of you and a handful of new places, lovely scenery, and intimate experiences? We've got you covered. Here are some of the hot spots you'll want to visit for some romance and fun in Sarasota.

For Destination Professionals Day, locals are encouraged to order a new Visitors Guide and explore hometown favorites and hidden gems alike

No matter your fitness style or level, Sarasota-area beaches offer an array of opportunities to keep you moving while on Florida's Gulf Coast. 

Just because you're here on vacation or for business doesn't mean you have to sacrifice your fitness routine. If you're looking to stay active while enjoying the beauty of Sarasota County’s barrier islands, you're in luck.

Sarasota's rich tapestry of African American history is vividly embodied in landmarks like the Leonard Reid House and the Colson Hotel. These sites not only tell stories of resilience and community but also invite visitors to experience the vibrant cultural heritage of Newtown.