2023

Visit Sarasota County (VSC) has announced changes to its Board of Directors for the 2024 fiscal year, which starts October 1.

When most people think of beach destinations, summer often comes to mind. However, if you haven't experienced Sarasota's shores in the fall, you're missing out on a hidden gem of the Gulf Coast.

From comfortable weather to fewer crowds and fantastic fishing opportunities, Sarasota County offers an autumn beach experience that's hard to beat. Here's why you should consider a fall getaway to our sunny shores this autumn.

Sarasota's Rocktoberfest, set to rock this October, promises a day and night filled with music, food and vibrant downtown energy. 

Whether you're a rock music enthusiast or just looking for a fantastic weekend getaway, this festival is not to be missed. The authentic three-day Oktoberfest experience is coupled with fantastic live musical performances, big pints of beer and hearty good food! Be sure to bring your festival spirit, a comfortable lawn chair and a hefty appetite!

Sarasota County may be known for its pristine beaches and cultural attractions, but it also offers an equally enchanting experience - horseback riding. 

For those seeking a different perspective on this beautiful coastal region, exploring it on horseback is a truly unforgettable experience. Whether you're a seasoned rider exploring the trails, a novice fine-tuning your riding skills or just an equestrian enthusiast catching a polo match, Sarasota County offers equestrian experiences for riders and horse lovers alike. 

From haunted trails to dog-wear contests, jump on some Halloween costume ideas that will make you the star of the show at Sarasota's top Halloween events.

Halloween in Sarasota is not just about candy and jack-o'-lantern – it's a celebration of creativity and community spirit. With many spooktacular, family-fun events happening throughout the region, it's the perfect time to go all out and let your inner ghoul or goblin shine. 

Nate Sweetman, the Sports Marketing Coordinator of Visit Sarasota County, was recognized with an award from the Central West Coast chapter of the Florida Public Relations Association last week. His accolade comes not without the acknowledgment from his own company as well. Pete Harvey and Andrea Hunt, both of Visit Sarasota County, managed to surprise Sweetman by arriving at the ceremony after previously stating they were unavailable. The support of co-workers and the new achievement made the event a very memorable one.

Four area businesses thrive in Sarasota County’s entrepreneurial paradise.

Not too long ago, many people solely thought of Sarasota County as a great place to retire. Nowadays, entrepreneurs have discovered that it’s also the perfect area in which to run a successful company. Four local business leaders share their reasons for choosing Sarasota County as their home and headquarters—and offer their wisdom.

SOTA Residences & Hotel introduces an unexpected expression of modern urban living to Sarasota.

Modern tropical sophistication meets curated urban living in a limited collection of stylish new residences on the uppermost floors of the chic, new HOTEL SOTA. Embracing stunning interiors by the iconic Andre Kikoski, SOTA Residences & Hotel features the luxurious amenities and personalized services of a boutique hotel in a premier, walkable Sarasota location. This is next-level downtown living with perhaps the most unexpected luxury, price.