Visit Sarasota Hires New Sales and Marketing Staff

SARASOTA, Fla. (Nov 4, 2022) – Visit Sarasota County (VSC) recently filled two key sales and marketing positions, promoting current team members in those roles. Shantel Norman has been named group sales manager and Jessica Bertolini is now the organization’s digital marketing manager.

Shantel Norman - Group Sales Manager

Norman is responsible for selling the destination to meeting planners and group leisure markets. In her role, she generates and books group leads through active prospecting, sales calls, tradeshows, conducting familiarization tours and other creative sales activities. Norman has worked for VSC since Nov 2013, previously holding the position of Executive Assistant.

In her spare time, Norman performs with her reggae band and is an active member of the Sarasota local community, volunteering with Junior League of Sarasota, Queens of Domestic Violence, and the Sarasota Bayfront 20:20 project.

Jessica Bertolini – Digital Marketing Manager

In her new role, Bertolini oversees the website, social media channels and various digital platforms.  She develops content strategies to promote the destination wide array of unique offerings and events.  Bertolini has worked for VSC since 2021, previously holding the position of Website and Social Media Coordinator. 

In her spare time, she enjoys spending time outdoors with her family and exploring her passion for photography.

“We’re always especially proud when our staff are able to grow into new roles,” said VSC President Virgina Haley.  “There is no doubt Shantel and Jessica will be valuable resources in promoting our amazing destination.”   

About Sarasota County

Situated on Florida’s Gulf Coast, Sarasota County welcomes more than 2.7 million visitors annually. Within its 725 square miles, the county serves up a diverse menu of cultural and recreational activities and attractions, including award-winning dining, world-class fine arts and performing arts, professional and amateur sports and the area’s circus heritage. Vacationers can enjoy city life in downtown Sarasota, revisit old Florida in Englewood and Venice, enjoy some of the best beaches in the U.S. on Siesta Key and Longboat Key, or play in North Port’s many parks and waterways. Sarasota County is perhaps best known for its 35 miles of pristine coastline in addition to 6 barrier islands, delivering options for beach getaways that are unrivaled almost anywhere else in the U.S., including Siesta Beach, named the No. 1 beach in the country and No. 11 in the world in TripAdvisor’s 2020 Travelers’ Choice Awards – the third time it has held the national title. To learn more, visit Connect via Facebook, Twitter, YouTube and Instagram.

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Joel Kaiman, [email protected]

Katie Neumann Weeks, [email protected]