April

Visit Sarasota County (VSC) is pleased to announce the appointment of its new Executive Committee Members for FY2024.  This esteemed group of leaders will continue to drive the mission of promoting tourism and cultural attractions in Sarasota County forward.

New Executive Committee

Visit Sarasota County is thrilled to announce that Nathaniel Sweetman has been named one of Destinations International’s 2024 30 Under 30 recipients. To learn more about each honoree, click here.

The USSSA Under Armour Championship Series NIT, April 6-7, and USSSA FL State Championships, April 27-28, will be hosted at various ballparks across Sarasota County

A look back in time and a glimpse of the future as North Port's 65th anniversary nears

As June 18th approaches, the developing enclave of North Port anticipates its 65th anniversary. And with it, a stronger, more established identity as both a travel destination and a place to call home. Founded in June of 1959, North Port is considered a relatively new city, midway between the cities of Sarasota and Fort Myers.

Unlock new favorite beaches and win fun prizes by exploring Sarasota County's barrier islands using our Beach Pass!

Depending on how much time you have here, hitting Sarasota County's 35+ miles of coastline can be as leisurely or swiftly as you make it. Fortunately, the Sarasota Beach Pass guides you from north to south and allows you to track your stops and check in on your own time, all while collecting points to earn exclusive prizes from yours truly! 

With a rich legacy steeped in passion, precision and a global reputation that precedes it, The Sarasota Ballet is one of America’s leading Ballet companies.

From enchanting audiences with rare ballet gems to pioneering digital innovation in the face of adversity, The Sarasota Ballet continues to redefine the boundaries of artistic expression and the power of dance—on and off the stage.  

We know Sarasota as both a relaxing resort town and a sparkling cultural center. Below, take a look at Sarasota’s humble beginnings and the people that helped make it the shining star it is today.

“Of course there was much discontent, being dumped, like this, in a wild country, without houses to live in …” - Alex Browning

After an arduous voyage to what they thought was a thriving community, the Scottish colonists arrived at Sarasota Bay, in a spot close to where Marina Jack is now located.