August

From morning coffee on Lido Key and jet ski trips off Siesta Key to sunset toasts by the Gulf, let our curated playlist provide the perfect background for your coastal getaway.

Track 1: Morning Coffee & Stroll Through St. Armands Circle

St. Armands Circle

Visit Sarasota County’s sports tourism efforts earn distinction, Partnership Director named Member of the Year by the Florida Public Relations Association

Through spring and summer, tourism marketing guided potential visitors to a chamber-curated selection of local recommendations

The tourism bureau also took home accolades in Crisis Communications and Special Events, with one team member earning the inaugural Young Professional of the Year

The Kidd Kraddick Morning Show broadcasted LIVE from the Cirque St. Armands Beachside and gave listeners a chance to win a Sarasota dream vacation

Step into the studios, stages and soundscapes of Sarasota’s inspiring artists and performers—each helping shape Florida’s Cultural Coast® with passion and purpose.

Behind Sarasota's cultural vibrancy are the inspiring artists, curators, musicians and performers who make it all happen. Whether they were born here or drawn here, this community is filled with virtuosos working in every medium imaginable.

Questions about your Upcoming Trip?

If you have questions about your upcoming tri

Sarasota’s speakeasies are more than just hidden haunts—they’re hideaways that invite you to step off the beaten path and into a world of craft cocktails, unique atmospheres and unique experiences.

Sarasota, with its sun-drenched beaches and laid-back vibe, may seem like the perfect place for an afternoon cocktail in a breezy, open-air bar by the beach. But beneath the surface, this Gulf Coast metropolis holds a secret: a collection of hidden, or speakeasy-style, bars that are as elusive as they are enchanting. 

A deep dive into the shallow waters and changing tides of Sarasota's sneaky sandbars dotting the coastline. 

For those keen to explore Florida's Gulf Coast beauty from the deck of a boat or anchored ashore a remote (albeit, temporary) island, Sarasota’s sandbars offer an experience beyond the 40 miles of coastline.