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Editorial
From sleek sailboats to upscale yachts and catamarans, these top-rated experiences invite you to see Florida’s Gulf Coast from its most dazzling perspective: the deck. With sun-soaked days, turquoise waters and a coastal breeze, the Sarasota area is made for life on the water. Whether you’re looking to sip champagne...
Editorial
The tourism bureau received two recognitions from peer-driven nominations SARASOTA, Fla. – (July 8, 2026) – Visit Sarasota County has been recognized by Smart Meetings, a leading voice in the event planning industry, as a 2026 Smart Stars Award winner in two categories: Best Waterfront CVB/DMO and Best Beach CVB/DMO...
Editorial
Annual high school baseball tournament returns to premier venues across Sarasota and Charlotte counties, highlighted by play at CoolToday Park and Charlotte Sports Park From July 18-22, Prospect Wire , a premier baseball event organizer founded to help high school athletes showcase their skills to college coaches and MLB scouts...
Editorial
Nature lovers will find wild spaces, fascinating wildlife and adventure amenities on that state's only Wild and Scenic River. Among Sarasota County's hundreds of unspoiled parks, nature preserves and wetlands, the area offers eco-friendly attractions along the Myakka River, a beloved body of water that’s celebrating its 40 th anniversary...
Editorial
There are several retail districts and ways to spend a day browsing and buying in Sarasota. Grab your bag and a pair of comfortable shoes: It’s time to go shopping. Whether you’re looking for stylish swimwear or hip home decor, you’ll find plenty of stores in Sarasota County with must-have...
Editorial
The annual program recognizing the people behind the hospitality and tourism industry is seeking peer nominations through August 28 SARASOTA, Fla. – (July 16, 2026) – Visit Sarasota County (VSC) is encouraging all local hospitality and tourism businesses to celebrate their star employees, volunteers, and leaders through its annual Haley...
Editorial
Discover an even quieter side of Florida's Gulf Coast by settling in to one of Sarasota's family-owned beach hotels and boutique bungalows. The call of a four-star resort is a strong one, but sometimes you can get lost in the shuffle of the busyness of it all and have trouble...
Editorial
All the kayaking and standup paddleboarding knowledge you need for days out on the water in Sarasota. Whether you’re gliding through enchanting mangrove tunnels, paddling across glassy bays or finding your balance on a standup paddleboard (or SUP), you’ll have a blast exploring Sarasota’s waterways. This comprehensive guide covers everything...
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Coastal charm meets cultural richness in Sarasota County. Whether you’re strolling the powdery quartz sands and village of Siesta Key Beach, consistently awarded Best Beach in America by TripAdvisor, or soaking in the tropical beauty of Marie Selby Botanical Gardens, recently named one of the World’s Greatest Places by TIME...