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Tourism Matters in Sarasota County: The Regions #1 Economic Impact Nearly 3 million visitors enjoyed our region in 2024, which translated to more than $4 billion in economic impact from tourism alone! Our partners-first philosophy means that over 450 businesses are first in line to welcome those visitors – and...
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Gently rolling waves, sun-drenched sand and spectacular sunsets… this is paradise, and it's called Siesta Key. It's truly the land of flowers and they bloom in a rainbow of colors. Home to exotic sea creatures, two villages full of local flair and some of the world's top-rated beaches, Siesta Key...
Editorial
By Compass Rose History Experiences Nearly four decades before Sarasota became a county, a group of Scottish immigrants landed on our white, sandy shores pursuing the promise of life in a tropical oasis with modern amenities. But what happens when you move thousands of miles from home, and there’s no...
Editorial
More Than 5,600 Participants Expected Nathan Benderson Park , in partnership with Visit Sarasota County , announced today a series of back-to-back sporting events scheduled throughout April. The monthlong lineup includes a national-level swimming competition, statewide high school rowing championships, and an international dragon boat festival, all expecting more than...
Editorial
From Thanksgiving meals to Christmas parades, Sarasota County serves up exciting holiday options for travelers SARASOTA, Fla. –– Travelers looking for an exciting holiday getaway should head straight to Sarasota County. From Thanksgiving feasts and fun runs, to street (and boat) parades and a Chanukah festival, there is something for...
Editorial
Sarasota County’s sporting calendar brings athletic competition and community spirit to life year-round. From highland athletes to paddle crews, pro golfers to clay-court contenders, Sarasota County’s 2026 sports calendar is stacked with premier competitions, community classics and fan-friendly experiences worth planning a trip around. Whether you’re cheering on a multi-discipline...
Editorial
Unlock Sarasota County's many beautiful beaches and barrier islands–from Longboat Key down to Manasota Key Whether you prefer fun in the sun on a crowded beach or the solitude of drifting off to sleep on a quiet one, Sarasota beaches and barrier islands have something for everyone. See which sands...
Editorial
Over 1000 rowers will convene in Sarasota for Florida’s largest and most electrifying regatta. The 2023 Benderson Chase, formerly known as the Head of the 941, is back and promises two days of thrilling rowing action at Nathan Benderson Park. In partnership with Visit Sarasota County, Nathan Benderson Park and...
Editorial
Sarasota's beautiful landscapes and year-round sunshine lend itself perfectly to a form of artwork known as plein art painting (simply "painting in the open air"). It's easy to see why Sarasota is home to so many aspiring and acclaimed artists — with inspiration everywhere you turn and landscapes so picture-perfect...
Editorial
For a bit of escape from real life, visit a tiki bar to be magically whisked away among its chill vibes, cool drinks, soothing tunes, and breezy atmosphere. In Sarasota, a tiki bar is always nearby. Few things scream Florida vacation more than a tiki bar. The palapa overhead, the...