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Visit Sarasota County Takes Visitors Services on the Road with New Engagement Vehicle

Editorial

The RV affectionally named AVA – Area Visitor Assistant – will serve as an extension of the tourism marketing organization at community and sporting events The newest team member at Visit Sarasota County (VSC) has four wheels and a purpose to better educate people visiting and living in our community...

Fox Lea Farm to Host 10th Annual "Show Jumping Under the Stars" Grand Prix Series During Venice Equestrian Tour

Editorial

Running since 2015, the nine-week horse show series attracts horses and riders from across North America for spectators to enjoy, from beginners to Olympic veterans. This year’s series will offer several feature events for local residents, with proceeds benefitting local charities. Fox Lea Farm, Southwest Florida’s premier family-owned horse show...

Local Tourism Leaders Brand Allegiant Aircraft to Promote Region

Editorial

The plane will be based out of SRQ Airport and celebrates the longstanding partnership between Visit Sarasota County and the Bradenton Area Convention & Visitor Bureau During the ribbon cutting ceremony for Sarasota Bradenton International (SRQ) Airport’s new terminal, Allegiant unveiled a custom marine life-themed aircraft that celebrates the airline’s...

Nathan Benderson Park and Linked In Pinks to Host Inaugural “Unleash the Dragons” Leadership Camp and Dragon Boat Racing

Editorial

Presented by Alpha Law Group, this global event unites cancer survivors worldwide. Nathan Benderson Park (NBP), in partnership with Linked in Pinks, will host its first annual "Unleash the Dragons" leadership camp and dragon boat racing event from January 22-25, 2025. Presented by Alpha Law Group, this international event will...

Sarasota’s Young Stars Shine on the Global Stage

Editorial

Two Sarasota County high school bands are about to take the trip of a lifetime—representing not just their schools, but an entire arts community and the legacy of Florida’s Cultural Coast. This New Year’s Eve, talented teen musicians of Riverview High School Band and Venice High School Band will join...

A Luxurious Weekend Itinerary in Downtown Sarasota & Her Islands

Editorial

Get Your Workout In on Sarasota County's Keys

Editorial

No matter your fitness style or level, Sarasota-area beaches offer an array of opportunities to keep you moving while on Florida's Gulf Coast. Just because you're here on vacation or for business doesn't mean you have to sacrifice your fitness routine. If you're looking to stay active while enjoying the...

Live the High Life in Sarasota: Your Luxury Guide Awaits

Editorial

Florida's Cultural Coast® is more than a destination—it’s a lifestyle. Sarasota's hospitable nature, paired with its outdoor nature, blend together to create one big canvas of coastal charm and quiet luxury. With world-class resorts adjacent to pristine beaches, fine dining and even finer shopping, high-class performances and exclusive events, Sarasota...

Sarasota Film Festival’s Star-Studded Red Carpet Event is Set to Roll

Editorial

Weaving together the elements of story, celebrity and craft, the 2025 Sarasota Film Festival this April promises to be a celebrated event from setting to screen. Each spring Sarasota filmmakers, locals and visiting cinephiles mingle to watch hundreds of spectacularly curated films spanning an impressive array of film categories. The...

Visit Sarasota County Invests in Local Youth Musicians Headed to London

Editorial

Students at Riverview High School and Venice High School will represent Florida’s Cultural Coast across the pond during New Year’s Day Parade Visit Sarasota County (VSC) is sponsoring two local high school bands – the Riverview High School Kiltie Band and Venice High School Band – as they prepare to...