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Winter Events in Sarasota Holiday Events in Sarasota Waterfront photos with Santa, holiday movies under the stars, a Christmas boat parade—‘tis the season for Sarasota’s equally festive and quirky holiday events! Meet Saint Nick himself and celebrate the start of the season during Santa’s Grand Arrival Parade at UTC. Bring...
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As you explore area beaches, unlock the Beach Pass to earn an exclusive prize! The Sarasota Beach Pass A guide to Sarasota from north to south! Sarasota County has 35+ miles of coastline offering a variety of beaches fit for each personality. Enjoy the water by swimming, boating, or something...
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Check out the Blueways Paddling Guide by Sarasota County Parks, Recreation and Natural Resources. Sarasota County on Florida's Gulf Coast is a unique landscape of waterways, wildlife and natural habitats weaving between and through bustling cities and towns. Even neighborhood creeks and streams are part of a network of trails...
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Coastal charm meets cultural richness in Sarasota County. Whether you’re strolling the powdery quartz sands and village of Siesta Key Beach, consistently awarded Best Beach in America by TripAdvisor, or soaking in the tropical beauty of Marie Selby Botanical Gardens, recently named one of the World’s Greatest Places by TIME...
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Tourism Matters in Sarasota County: The Regions #1 Economic Impact Nearly 3 million visitors enjoyed our region in 2024, which translated to more than $4 billion in economic impact from tourism alone! Our partners-first philosophy means that over 450 businesses are first in line to welcome those visitors – and...