Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Your Season. Year-Round.

Set along Florida’s Gulf Coast, the Sarasota area is a lively coastal community with award-winning beaches, a vibrant arts and culture scene, and year-round sunshine. It offers a relaxed yet sophisticated vibe you won’t find anywhere else. 

Whether you’re planning a long getaway or exploring close to home, you’ll discover countless things to do in Sarasota: top-tier museums and theaters, outdoor adventures, and acclaimed dining and shopping.

Explore our guides to Sarasota-area beaches, featuring iconic white-sand shores and hidden coastal treasures, and stay up to date with our calendar of local events celebrating music, food, arts and community. Everything you need is here — your ultimate guide to experiencing everything that makes Sarasota, Florida, an unforgettable vacation spot.

Sarasota shines all year long. Pick your season and see what's in store.

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Photo of mobile phone showing Seasons of Sunshine pass
Seasons of Sunshine Pass

Discover the Sarasota area year-round with our mobile pass. From spring markets and summer sunsets to fall festivals and holiday lights, there's something new to explore every season.

In illustration of a person painting on a stage
Behind the Masterpiece

Listen as Visit Sarasota’s own arts & culture podcast brings you behind-the-scenes stories from stages and studios along Florida’s Cultural Coast.

The St Regis Longboat Key Resort
Resorts to Rentals

Choose from beachfront resorts with a view, stylish downtown hotels, comfortable vacation rentals or peaceful campgrounds.

How to Get Here & Explore Our Areas