Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Experience Sarasota

Kids looking for shells and shark teeth at Venice Pier

Pack Curiosity, Not Coats: Cool-Weather Adventures in Sarasota

Explore, Learn & Be Amazed: Your Guide to Sarasota’s New Mote SEA Aquarium

Luxury Yacht Cruises, Charters & Boat Rentals in Sarasota

couple outside of urbanite theatre in downtown sarasota

Follow the Sarasota County Arts & Culture Trail

Deck the Halls: Sarasota's December Arts Scene

Stay, Play, Repeat: Sarasota’s Year-Round Sports Playground

Getting Here & Where to Go

Feel Inspired in Every Season

Seasons of Sunshine Pass

Discover the Sarasota area year-round with our mobile pass. From fall festivals and holiday lights to spring markets and summer sunsets, the pass is refreshed each season so there's always something new to explore.

Get the Pass

Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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Behind the Masterpiece

on Florida's Cultural Coast Podcast

Listen as Visit Sarasota’s own arts & culture podcast brings you behind-the-scenes stories from our stages and studios.

View All Episodes →

In illustration of a person painting on a stage

Latest Episode

00:15:45

Inside Wonderland Circus: How Nik Wallenda Inspires Through Spectacle

Wonderland

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Welcome to the Sarasota Area

Inside Wonderland Circus: How Nik Wallenda Inspires Through Spectacle

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