To inform, inspire, enlighten and entertain with unique, local content; to help our partners prosper; and to lead and inspire our communities.
- Observer Media Group Mission Statement

Formed in 1995 with the acquisition of the Longboat Observer, The Observer Media Group has grown into a family-owned and operated multimedia company with eight community newspapers, three business newspapers, six websites, three magazines and multiple social media channels reaching more than 456,967 people throughout Florida.

The company's portfolio includes four free community weeklies serving the Sarasota-Bradenton, Fla., market - Sarasota Observer, Longboat Observer, East County Observer and the Siesta Key Observer; Palm Coast Observer and Ormond Beach Observer, free weeklies serving the east coast market of Flagler and Volusia counties; West Orange Times & Observer and Southwest Orange Observer, serving the communities of Winter Garden, Windermere, Horizon West and Ocoee in west-central Orange County; Jacksonville Daily Record, a paid daily business newspaper and the Jacksonville Record & Observer, a free weekly business newspaper serving Duval, Clay and St. Johns counties; and the Business Observer, a paid-circulation weekly with subscribers extending from Tampa to Naples. The company's associated websites include YourObserver.com, PalmCoastObserver.com, OrmondBeachObserver.com, OrangeObserver.com, JaxDailyRecord.com and BusinessObserverFL.com. Magazines include Season, a quarterly arts and social guide; LWR Life mailed quarterly to homeowners in affluent Lakewood Ranch; and Baldwin Park Living, a monthly lifestyle magazine in the Orlando region.