Partner Spotlights

The Cottages on the Key

What makes your business unique?

We're a woman-owned, family-founded company with deep roots in Sarasota's community and culture. Our CEO, Heather, stays closely connected to the industry and region through board positions with organizations like Visit Sarasota County and VR Nation. That same drive to innovate led us to develop our own proprietary software, built to make every owner's experience even better.

What do you value most about your VSC partnership?

The support, partnership, and opportunities that VSC provides to local businesses is so uplifting and makes us proud to live and work in Sarasota.

If you could describe what you do in one sentence, what would it be?

At The Cottages on the Key, we understand what makes a vacation home rentals right for our guests. We make it our business to find vacation rentals of the highest standard that go above and beyond our guest’s expectations.

What would visitors find interesting/​intriguing about your business?

Why haven't limited ourselves to one destination. From Siesta Key, Lido Key, and Anna Maria Island to Sarasota, and now internationally through our sister company Vaaraway, which has just entered Costa Rica, we offer a diverse portfolio of homes. Wherever you go, you'll find that same signature experience The Cottages On The Key has always provided, now on a global stage.


Altez Vacations

What makes your business unique?

What makes our business unique is our personalized approach to both guest experiences and property management. We combine local knowledge, responsive service, and carefully maintained vacation homes to create seamless stays for guests while helping property owners confidently manage and promote their investments. From seasonal promotions and repeat guest discounts to home watch services and local recommendations, we focus on building lasting relationships and delivering a higher level of care.

What do you value most about your VSC partnership?

The connections with other professionals in our community and the events that VSC hosts help create valuable opportunities to build relationships, collaborate, and stay engaged within the local business community.

If you could describe what you do in one sentence, what would it be?

We are a locally focused vacation rental and property management company dedicated to creating exceptional guest stays while providing trusted, personalized service for property owners.

What would visitors find interesting/​intriguing about your business?

Visitors are often interested to learn that we focus on creating more than just accommodations. We create relaxing and personalized coastal getaways. From carefully selected vacation homes and personalized guest service to local recommendations and seasonal specials, we help guests enjoy the best of Sarasota and the surrounding beach communities like a local.