Welcome to the Sarasota Area

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Experience Sarasota

Pack Curiosity, Not Coats: Cool-Weather Adventures in Sarasota

Explore, Learn & Be Amazed: A Day at Mote SEA

Luxury Yacht Cruises, Charters & Boat Rentals in Sarasota

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Having Thanksgiving Dinner in Sarasota? Here’s Where to Eat

Stay, Play, Repeat: Sarasota’s Year-Round Sports Playground

Getting Here & Where to Go

Try the Beach Pass!

Visit Sarasota Beach Pass

As you explore area beaches, unlock the Beach Pass to earn an exclusive Tervis tumbler!

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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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