Rita has an adventurer’s spirit. Her long career as a brand marketer and business consultant is interwoven with several mini-careers as a journalist for newspapers and magazines, interior designer for luxury model homes and medical writer for ground-breaking procedures.

Rita’s love of story leads her to places she's never dreamed. After 22 years in the West, Rita returned to her native South. She landed in beautiful Sarasota, where her explorations have sparked a love of all things Florida – culture, history, art and nature.

Whether writing about sunny adventures in Sarasota or gravel biking and kayaking Florida’s many state parks, Rita craves an insider’s view of place and the unusual. Her recipe for storytelling is simple: Dive into a topic or place. Stay long enough to make sense of it. Craft a story that inspires learning and longing of topic or place. What happens next is magic.