Visit Sarasota County: Brand News

Enjoy the latest news and updates from our Visit Sarasota County Brand Team


2020 Visitor Guide Dining Listings Will Include Vegan and Gluten Free Designations

Check out the updated icons for Dining Partner Listings in our upcoming Visitor Guide.
Check out the updated icons for Dining
Partner Listings in our upcoming Visitor Guide.

The VSC team has been working hard with Miles Partnership to finalize the 2020 Visitor Guide. Among the fresh content, pictures, stories and advertisements to help potential visitors learn about all there is to see and do in the destination lies another addition.

VSC is excited to announce “Vegan” and “Gluten Free” designations have been added for applicable partner listings! We know local restaurants have worked hard to make sure everyone can enjoy a delicious meal from their menus when dining out on vacation. We are thrilled to help put those efforts front-and-center on our guide for future visitors to consider when picking a local eatery.

Co-Op Advertising Opportunities Still Available

Co-op advertising allows you to market your business in major platforms like Trip Advisor, AAA Living, Atlanta Magazine, Kayak and more for a fraction of the price. There’s still time to take advantage of this partnership perk!

The deadline to participate in these opportunities is Monday, December 30, 2019. If you are interested in learning more about the co-op advertising opportunities that are still available, please email Enriqueta Balandra at [email protected].


Holiday Content Push

Help us show visitors where to eat, shop  and spend their holidays around #MySarasota.
Help us show visitors where to eat, shop
and spend their holidays around #MySarasota.

It’s the most shareable time of the year! Holiday euphoria is in full effect with thousands of visitors back in the destination to celebrate with friends and family. In addition to some of the seasonal stories on our website, we’ll be using social media to drive traffic to the events calendar and deals webpage to find more special celebrations and offers to take advantage of during their trips. Make sure to include your seasonal promotions on those pages too! You can submit a deal via the Partner Portal, or an event on our website. For more information, contact Adam Cellini at [email protected].

New Articles on

Looking for some fun content to share on your social media channels? Feel free to copy and paste these new article links recently uploaded to the VSC website:

To search for more VSC articles on our website, click here!

New Visit Sarasota County Videos

To search for more VSC videos on our YouTube channel, click here!

Public Relations

What Media Want to Know Right Now 

Local Media Segments
VSC works with Media to share stories
about Sarasota County.

As publications around the world prepare for a new decade, “What’s New” stories are waiting in the wings. Most media work a few months ahead of their story datelines and so VSC’s PR team has already been receiving inquiries about what developments have occurred in the County since 2019.

That’s where you come in! If you are new to the destination, have a new aspect to your business, have recently renovated, or even if you’ve hired someone new (you get the gist), please let us know via [email protected].

We work diligently to stay on top of the latest and greatest happenings, and we are here to help you share that news with writers around the globe. To learn more about our FY20 Editorial Calendar and plan, contact Britney Guertin at [email protected].

Recent Earned Media Coverage of Sarasota County

Check out the latest press coverage of our area in some major news outlets and other publications:

Website Stats

October 2019 Analytics Snapshot enjoyed a significant traffic lift in October, year-over-year, between 4% and 5% increase in visitation.  We're going to continue to create, curate, and distribute the best content we can about our wonderful destination to keep this positive trend going!​​

Visitor Services

VSC Volunteers
Please join us in thanking our amazing
Visitor Services staff and volunteers!

Thank You VSC Volunteers and Part-Time Staff!

Visitor Services celebrated a wonderful FY2019 setting records in face-to-face interactions and opening a new visitor information center in Venice. None of these milestones would be possible without the help of our 50 volunteers and part-time staff. These are the men and women who ensure every call is answered, every partner is represented at local events, and every visitor has a warm smile and wealth of information waiting at one of our three info centers.

You can help us thank them for a busy year of inspiring positive tourist experiences by donating to our annual celebration luncheon and gift baskets. Learn how you can get involved here.