Visit Sarasota County: Brand News

Read the latest brand news from Visit Sarasota County

May 2019 Brand Team News

Our Brand is Your Brand: How to Use VSC’s Free Content

Did you know VSC has a free brand toolkit available online? We love to share the amazing content and images that make Sarasota County such a special place to visit with people around the world.  Whether you are a local business, travel media, a tour operator or a travel agent – this page is for you!  Here you’ll find links to download images, video, logos, our brand usage guide and more. Any questions? Feel free to reach out to the brand team by sending an email to [email protected].

Visitor Services

Come Celebrate our New Visitor Center in Venice!

Visit Sarasota County Visitor Services Center in Venice Florida
Check out the new VSC Visitor
Center in Venice!

Our newest visitor center inside the Venice Area Chamber of Commerce (597 South Tamiami Trail, Venice) is looking even better now that more wall decoration has been completed. Check out the newly installed interior designs and branding including a large map of the county, the VSC logo, pictures representing all there is to see and do in the area and our front door information.

Stay tuned for details about our upcoming Open House reception in Venice on June 25th!

Public Relations

Link Up with us on LinkedIn!

Screen shot of Visit Sarasota County linkedin page

VSC has launched a new LinkedIn page to help boost online interactions and promote our sales team efforts. The page Visit Sarasota County will be the hub for VSC sales team engagements and other meetings missions as well as other destination events and information. Give us a follow, tag us in relevant posts and use our hashtag #MySarasota.

VSC Recognized Locally and Going for State Award

VSC won an Image Award at the chapter level for our efforts on Savor Sarasota Restaurant Week 2018. It has now been submitted for the state level awards, so keep your fingers crossed! It’s not too late to sign up for Savor Sarasota Restaurant Week 2019, go to for more information.

VSC celebrates Harvey Milk Festival with Visiting Media 

The Harvey Milk Festival occurs annually and promotes LGBTQ art, music, dance and theatre.

Five journalists from New York City, Atlanta, Dallas and D.C. visited Sarasota during the Harvey Milk Festival and learned about the many ways to enjoy our destination. Thanks to Shannon Fortner and the Harvey Milk Festival for helping us host these journalists. They enjoyed the various events and will be curating stories in the months to come.

Recent Earned Media Coverage of Sarasota County

Check out the latest press coverage of our area in some major news outlets and other publications:


Shifting to Drive Markets for Summertime

Advertising efforts through April focused on a variety of markets, audiences and attractions. Some of our niche market efforts targeted visitors looking for options in nature, arts, dining and LGBTQ. Our efforts throughout the current month will shift into some of our southern United States “drive markets” such as Atlanta to inspire summer vacation travelers.

Savor Sarasota Restaurant Week Advertising Launches

Savor Sarasota is coming up on June 1-14 when dozens of restaurants feature prix-fixe, multi-course lunch and dinner menus for just $16 and $32 per person! Our advertising efforts have ramped up to support this program and encourages drive markets such as Tampa and St. Pete to visit during this time, and experience Sarasota’s many culinary experiences.

VSC is also working with Savor Sarasota participating restaurants to host a kick-off event, be featured on broadcast on-air chef segments, host activations at SRQ Airport and other engaging tactics. We are also pushing Savor Sarasota Restaurant Week in nearby markets for print, radio, digital radio and digital displays leading into our annual dining celebration in June.

Home to award-winning and legendary restaurants, there’s no better time to explore the dining options Sarasota County has to offer. From Peruvian palates and French cuisine to American classics and fresh seafood, you’ll feel like a local foodie in no time.


Website Stats & Content

Events Calendar

Visit Sarasota County hosts a calendar of events system, and we need your events! The event page has a "Submit an Event to Our Calendar" button, which leads to a form where anyone can add events to our calendar. If the event is one in which tourists and other visitors can participate and enjoy, we will likely approve that event content. Our mission is to always have a platform that reflects the best (and most up to date) happenings in Sarasota, so please help us help you and get your events on our calendar!

If you have any questions about using our new events calendar program, don’t hesitate to contact our Website Supervisor Matt Murphy at [email protected].

Send Us Your Summer Content Pitches

School’s (almost) out for summer which means families will be looking for things to do on their beach vacations! Along with our wonderful festivals and events like Savor Sarasota Restaurant Week, we want to continue to show potential visitors to our website and social media channels why they should spend summer right here in #MySarasota!

VSC - Instagram Snapshot
View this post on Instagram

Take some time to think about why your business should be a top stop for visitors this summer and send your story pitches to Adam Cellini at [email protected].

Such topics can include:

  • Best things to do/places to eat/things to see as a family (or with children)
  • Activities on a Budget
  • How to spend a rainy day
  • Holidays: Father’s Day, 4th of July, Labor Day
  • Social Media Holidays:
    • Running Day (June 6)
    • Donut Day (June 7)
    • World Ocean’s Day (June 8)
    • International Day of Yoga (June 21)
    • Selfie Day (June 21)
    • National Camping Month (June)
    • Zoo and Aquarium Month (June)
    • Ice Cream Day (July 16)