VSC is excited to receive re-accreditation with distinction

VSC Achieves DMAP Re-Accreditation with Distinction

August 27, 2019

SARASOTA, Fla. (August 27, 2019) – Visit Sarasota County (VSC), Sarasota County’s official destination marketing organization (DMO), is thrilled to share it received a Destination Marketing Accreditation Program (DMAP) re-accreditation with distinction. The announcement occurred recently at Destinations International’s (DI) Annual Convention in St. Louis, MO. This is the highest international recognition in the travel and tourism industry and marks VSC’s eighth year of accreditation. Of the 48 DMOs that received a DMAP seal at this year’s DI Convention, there were nine, including VSC, that received accreditation with distinction.

According to DI, the DMAP accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Receiving accreditation with distinction is an honor reserved for destination organizations that went beyond meeting the required standards of accreditation to truly showcase the breadth of their operation and their commitment to advancing the destination they serve.

“At VSC, we push ourselves as an organization to always do our best, to be transparent and responsible with tourist development tax dollars, and to be thoroughly engaged with the community,” said Virginia Haley, VSC president. “Our staff and Board of Directors worked diligently to apply for re-accreditation and were honored to received it with distinction. We will continue to operate with the highest level of standards as we serve Sarasota County.”

DMAP is a subsidiary of DI with an independent Board of Directors who are continuously evolving the accreditation process. As of 2018, when the most recent revisions occurred, there are 16 categories DMO’s must meet, such as financial management, marketing communications and governance. Each category then has a variety of standards that are required. To earn accreditation with distinction, a DMO must also achieve the 21 aspirational standards, which are such due the variances in budgets between each organization. VSC met 20 of the 21 aspirational standards, with categories like long-range planning, employee wellness and social responsibility.

About Destinations International

Destinations International is a leading organization in the tourism industry serving destination marketing professionals with the goal of helping members such as VSC drive economic impact, job creation, community sustainability and quality of life through travel. For more information about the 30 Under 30 program or Destinations International, visit www.destinationsinternational.org.

About Sarasota County

Visit Sarasota County leads and supports the tourism industry in Sarasota County by providing the highest quality, and most innovative, marketing programs and promotions to ensure the continued growth of tourism and travel from visitors around the world. It is the mission of VSC is to make Sarasota County the must experience destination on Florida’s Gulf Coast. To learn more, visit www.visitsarasota.com.

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