Visit Sarasota County Welcomes The Society of American Travel Writers Canadian Chapter

FOR IMMEDIATE RELEASE

Lynn Hobeck Bates, 941-955-0991 Ext. 103
[email protected]

 

VISIT SARASOTA COUNTY WELCOMES THE SOCIETY OF AMERICAN TRAVEL WRITERS CANADIAN CHAPTER

 

SARASOTA, Fla. (November 26, 2013) – Visit Sarasota County (VSC) is excited to welcome to our destination the Canadian Chapter of the Society of American Travel Writers (SATW).  This professional association will hold their Annual Professional Development Meeting at the Hyatt Regency Sarasota, Monday, December 2 through Thursday, December 5, 2013. This is the second time Sarasota has won the bid to host this prestigious group of travel writers. In May of 2012, VSC hosted the Atlantic Caribbean Chapter (ACC) Annual Professional Development Meeting.

During the time in our destination, the group of nearly 40 attendees will be experience many of the restaurants, attractions and places that make Sarasota County one-of-a-kind.  While part of their day will consist of professional development programming, they will spend the rest of their time exploring our sands, touring our attractions, and sampling our culinary delights.  To assist VSC in hosting this group, many VSC partners have graciously agreed to educate, host and entertain.  From a Welcome Reception hosted by The Resort at Longboat Key Club, to a dine-around dinner at local restaurants and lunch at the Sarasota Opera House with area arts and cultural groups and a Closing Reception at Marie Selby Botanical Gardens catered by Michael’s on East, the destination is rolling out the red carpet. Further the group will take a wide variety of tours, such as kayaking through the mangrove tunnels, to bird watching in Myakka State Park and touring The Ringling.

Hosting travel writers is important for a destination as it allows writers to experience the destination and give a first-hand account of what there is to see and do in the destination.  These stories then in turn print in various magazines, newspapers, and online media outlets for consumers to read.  Canada is a strong market for Florida and Sarasota County and hosting these writers will help us continue reaching this target market.

In addition to hosting these writers during their conference dates, VSC also offered a Post Trip opportunity for these writers to stay through Saturday.  Five writers have signed up and will stay at the Siesta Key Bungalows, and will experience a few days exploring Venice, Historic Spanish Point, Siesta Key Village, the Sarasota Orchestra and the Sarasota Farmer’s Market before departing mid-morning on Saturday, December 7.

VSC will work closely with the writers from this group, along with all of the writers they work with throughout the year, to generate positive stories about traveling to Sarasota County.

Visit Sarasota County is the sales and marketing organization contracted by the Sarasota County Government to promote the growth of tourism in Sarasota County.  For more information, contact Lynn Hobeck Bates at (941) 955-0991, ext. 103, or [email protected].

 

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About Sarasota County

Located on Southwest Florida's Gulf Coast, Sarasota County offers a vibrant arts and cultural scene, a diverse array of culinary experiences and a variety of opportunities to take advantage of the clear waters and the great outdoors. Sarasota County provides the quintessential, laid-back beach getaway with numerous sprawling, white-sand beaches, including Siesta Key Beach, named "America's Best Beach" in 2011 by Stephen Leatherman, aka, Dr. Beach. Dubbed "Home of the American Circus," Sarasota County served as the headquarters for the Ringling Brothers, Barnum & Bailey Circus for 75 years, and visitors can experience its unique circus heritage first-hand by following the circus trail or catching a performance by one of two local circus companies. For more information on visiting Sarasota County, visit www.visitsarasota.org or call (941) 706-1253.