Bohard Paw Park - Beach in Venice
Brohard Paw Park in Venice

Visit Sarasota County Announces Fiscal Year 2021 Board of Directors

Appointment welcomes four new Board members

December 3, 2020

Visit Sarasota County (VSC) is excited to share the newly-elected Fiscal Year 2021 Board of Directors. The board members serve from October 1, 2020 until September 30, 2021, a period encompassing Sarasota County’s Centennial and the 2021 Tourism Marketing Scope of Work for Sarasota County.

The Executive Committee of the Board of Directors is comprised of the following individuals: Chair, Christine Johnson, President, Conservation Foundation of the Gulf Coast; Vice Chair, Nick Mavrikas, General Manager, Embassy Suites; Secretary/Treasurer, Lorrie Liang, Chief Operating Officer, Sarasota Memorial Hospital; and Immediate Past Chair, Steven High, Executive Director, The Ringling Museum. 

Returning general members of the VSC Board are: Hon. Alan Maio, Commissioner, Sarasota County Commission; Gil Reyes, General Manager, Westin Sarasota; Lori Ruth, Associate Publisher, Observer East; Richard Russell, Executive Director, Sarasota Opera; and Sondra Guffey, Marketing & Business Development Specialist, City of North Port.  

New appointments to the Board are: Ann Frescura, Executive Director, Siesta Key Chamber of Commerce; John LaCivita, Executive Vice President, Willis Smith Construction; Rick Konsavage, Managing Director of Resort & Club, The Resort at Longboat Key Club; and Tim Self, Financial Advisor, Gulfside Investment Services.

VSC will work closely with Sarasota County Centennial 2021 to celebrate and highlight our history throughout the year.

The 2021 Scope of Work for Sarasota County Tourism is the second business plan and budget based upon the five-year Sarasota County Destination Strategic Plan (DSP), built by VSC working with the tourism community, and approved by the Sarasota County Tourist Development Council and accepted by the Sarasota County Commissioners. To view either the 2021 Scope of Work or the 2020-2025 DSP, visit

About Visit Sarasota County

Visit Sarasota County leads and supports the tourism industry in Sarasota County by providing the highest quality, and most innovative, marketing programs and promotions to ensure the continued growth of tourism and travel from visitors around the world. The mission of VSC is to make Sarasota County a better place by promoting our community on the world stage. To learn more, visit