Privacy Policy

This Privacy Policy addresses how Visit Sarasota County ("VSC") collects, uses, and shares information, including through the website (the “Website”). When we refer to “you,” or “your” in this Privacy Policy, we mean the individual user of our Website. References to "our," "us," or "we" means VSC.

What Information Does VSC Collect?

Our primary goal in collecting information from you is to provide you with a positive experience while you use our Website, to receive your comments, respond to your inquiries and provide you with access to our services. VSC collects personal information, such as your name, mailing address, telephone number, and email address ("Personal Information"). VSC also collects information about your use of the website, including 1) technical information, such as the date and time you access the Website, your internet protocol address, browser name, and computing device, and 2) service usage information, such as records and history about transaction and preferences you have made on our Website, demographic, geographic and psychographic information, and any other feedback you supply to us, including particular interests you may have as it relates to Sarasota County, Florida (collectively, "Browsing Information").

How Does VSC Use My Information?

We use the Personal Information you provide us to send you any information you have specifically requested from us, such as e-newsletters, to respond to your inquires of us, and to administer contests and polls on our Website. We use your Browsing Information to identify and troubleshoot issues with our Website, to improve and optimize your browsing experience, to understand our Website usage and activity, to customize the products and/or services you see while browsing the Website, and to help identify fraudulent or malicious activity on our Website.

With your affirmative opt-in consent, which you may withdraw at any time by contacting us at the address provided in this Privacy Policy, we will send you promotional emails and any other emails or newsletters you opt-in to receive in accordance with your mailing preferences saved with us.

Does VSC Share My Information with Third Parties?

VSC shares Personal Information and Browsing Information we collect about you with third parties who perform services for us and with whom we contract for the purposes detailed in this Privacy Policy. We use third parties to host our Website, data, and to operate certain features, send emails, print or mailing and analyze data and our advertising effectiveness.

We share Browsing Information with select third parties, including our Website analytics provider through Cookies.

In the event that VSC, or substantially all of VSC’s assets, are sold, or VSC reorganizes or merges into another organization, then customer information, including Personal Information and Browsing Information, will likely be among VSC’s transferred assets.

On rare occasions, we may be required to disclose your Personal Information and/or Browsing Information as required by law and as necessary to comply with a judicial or administrative proceeding, court order or legal process served on us. We may also need to disclose this information to protect our rights.


Our Website utilizes internet cookies, which are small files that we transfer to your computer's hard drive through your web browser to enable us to recognize you when you return to our Website. Cookies enable us to identify you and provide a personalized experience browsing our Website. We use cookie and web beacon technology to track which pages on our sites our visitors view. We also use an Analytics service provider, who also utilizes cookie information to provide us with site usage information. Most internet browsers permit users to erase or block cookies. If you choose to configure your browser to remove or reject cookies, you will not be able to use the full functionality of our Website.

How Does VSC Protect Kids’ Privacy?

VSC is concerned about the safety of children when using the internet. We will never knowingly request personally identifiable information from anyone under the age of 13 or otherwise classified as a minor under applicable law. If you are under 13 years old or otherwise classified as a minor under applicable law, you should not provide information to us. If a child has provided us with personally identifiable information, that child’s pare or guardian should contact us (see below) to have such information deleted from our records.

Sensitive Information

We ask that you do not send us and do not disclose, any sensitive Personal Information, including without limitation information related to your racial, ethnic origin, political opinions, religion or other beliefs, heal or medical condition or criminal background on or through the Website or via any communications to us.

Links to Third Party Sites

The Website contains links to third party websites (“Third Party Sites”). VSC is not responsible for any content or privacy policies for any Third Party Sites or their advertisers or clients.

Changes to this Privacy Policy

VSC reserves the right to make changes to this Privacy Policy. When we make such changes, we will update the "Last Modified Date," which is located at the bottom right corner on the last page of this Privacy Policy. In the event we make a material change to this Privacy Policy, we will also post a banner or popup on the main page of our Website to provide you notice of this change. Your continued use of our Website shall constitute your acceptance to this Privacy Policy and any changes.

Accessing, Changing or Suppressing Your Personal Information

To review, correct, update, suppress, delete, or otherwise limit our use of your Personal Information that you have previously provided us, please email, call, or write us using the contact information listed below in the "Contact Us" section and clearly describe your request.

In your request, please indicate what information you would like us to change, whether you would like to have your Personal Information suppressed from our database, or what other limitations you would like us to impose on our use of your Personal Information.

European Union Data Rights

The European Union’s ("EU") General Data Protection Regulation ("GDPR") requires that certain information be provided to data subjects when personal data is collected from a data subject, which is detailed below. References to terms such as "controller," "personal data," "processor," and "supervisory authority" shall have the meanings set forth in Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.

  • The controller of the personal data collected on this Website is Visit Sarasota County, 1777 Main Street, Suite 302, Sarasota, Florida, USA 34236, telephone: (941) 955-0991.
  • Personal data is processed for the purposes detailed in this Privacy Policy. The legal basis for the processing that is set forth herein is by your affirmative, opt-in consent and by contract with us, pursuant to our Terms of Use.
  • We provide personal data to third parties in accordance with this Privacy Policy, including third party service providers that render services to us pursuant to contract, which requires that they only use personal data, if applicable, to the extent required to perform their services for VSC.
  • The personal data we collect is stored until you contact us to request deletion of the information.
  • Where personal data collected from you on our Website or through communications with us is noted as being required or mandatory for you to provide to us, this data is necessary in order for us to provide a requested service to you or to enable you to engage in a particular function on our Website. If you choose against providing us with the required information, you will not be permitted to receive the service or engage in the function.
  • VSC is located in the United States. To the extent any information must be transferred to a third country or international organization, VSC will comply with applicable data privacy laws, including execution of the Standard Contractual Clauses approved by the European Commission.

EU Data Rights

Individual located within the EU have certain data rights, including the right to request access to and rectification of your personal data. You have the right to request erasure of your personal data or for a restriction of processing as it concerns you. You have the right to object to processing and a right to data portability. You have a right to lodge a complaint against us with a supervisory authority. To the extent the processing of your personal data is based upon your consent, you have the right to withdraw your consent and exercise your data rights at any time by contacting us at the address below.

Contact Us

If you have any questions about this Privacy Policy or would like to contact us about your information, you may
Write us at: Visit Sarasota County, 301 North Cattlemen Road, Suite 203, Sarasota, FL USA 34232
Email us at: [email protected]
Call us at: (941) 955-0991

Last Modified: December 13, 2019

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