Ringling Mom and son

Welcome to Sarasota, Florida

Soak up the sun along our white-sand beaches. Treat yourself to diverse dining, enriching arts and culture, shopping districts of all sorts and natural Florida fun. Here, each moment is your own.

Start your Sarasota experience by downloading our app and finding your ideal beach, and while you're here be sure to use our Beach Pass to check into your favorites (and earn a cool prize!).

Start Planning Your Trip

Ready for more? Learn all about Sarasota, or keep in touch!

So Much to See

Sarasota's beaches await an hour south of Tampa, and each offers something a little different. The best part? You don't have to choose just one.
Six islands line Sarasota's extensive coastline. From North to South they include, Longboat Key, Lido Key, Siesta Key, Osprey, Casey Key, Venice, Manasota Key and Englewood.

Savor Sarasota

Restaurant Week
Summer never tasted so good! From June 1 until June 14 dozens of restaurants feature prix-fixe, multi-course lunch and dinner menus for just $25 and $40 per person!

Try the Beach Pass!

Visit Sarasota App
As you explore area beaches, unlock the Beach Pass on the Visit Sarasota App to earn exclusive prizes!

Places to Stay

Hotels & More
Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

Arts & Culture

Museums to Theaters
Sarasota is known as the “cultural coast” for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.


Browse & Buy
Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

Attractions & Tours

Local Must-Dos
From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.